eXPD8 Field Marketing - Stocktaking

Stocktaking is a field marketing service which offers obvious benefits to the client. Having up-to-date and accurate records of a product’s stock level in each outlet it is being sold allows the client to effectively analyse and manage many aspects of the sales process:

• Deliveries – Although ordering is another complimentary field marketing service which is offered, some clients may prefer to keep the ordering process in house. When this is the case, accurate figures of current stock levels provided by the field marketing agency can help a client determine when each individual store needs a delivery and exactly how much to send.
• Sales Volumes – Although some outlets use an automated system so they can provide sales figures for individual products, when this is not available, or to check these figures, regular stock count data can be used to analyse a product’s sales volume.    
• Shrinkage – The cost of shrinkage can be very high depending on your product category. While there are many ways to combat and reduce the impact it has, the first thing you need to understand is how much of a problem it really is. Comparing stock counts with either accurate sales figures or previous delivery information is the most effective way. Regular stock count data allows you to keep on top of this problem and take the appropriate action to minimise it where necessary.    
• Dead stock – When stock of a particular product is just not selling and hasn’t been for some time, it can be an indicator that it is taking up valuable space which could be put to better use. Seasonal items or products related to a specific event are good examples. Stocktaking data can be used to identify these products. 

eXPD8 Field Marketing provides a comprehensive, accurate and flexible stocktaking solution which is extremely fast and very efficient. It leverages our systems infrastructure and technology to give clients 24/7 access to the information they need, when they need it. 

1. A client supplies a list of all of the products they need counted.
2. The list gets uploaded to our system prior to the visit’s scheduled date and is then available on the field staff’s handheld PDA to complete.
3. Counts are either entered electronically by the field display representative, or to increase accuracy even further, the barcodes of products are scanned.
4. Once the field marketing visit is finished, the PDA remotely syncs with our systems and the stock count data is then available for client viewing on the web.
5. Comprehensive analysis and reporting options are also available and can be built into a tailored field marketing package to meet client requirements.

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Complimentary field marketing services from eXPD8

| Product Merchandising | Compliance Audits | POS Placement | Mystery Shopping | Product Ordering |  Product Returns |

| Promotional Setups |Product Launch | Seasonal Products | Events | Product Relays | Store Refits | Analysis & Reporting |